You Don’t End Schindler’s List with a Pepsi Ad.

It’s Friday. I’m actually a little low energy and so I decide to go out and pick up a late lunch. I’ll eat it in my car listening to a podcast and get some outside / sun time. The podcast of choice is Startup, a podcast about starting a business to make podcasts. It’s a good show, with interesting stories and high production values. It’s in season 4 so we are well past the pitch stuff and into the real forced growth issues that all VCs seem to face.

Today was a particularly powerful episode of Startup with lots of emotion. It even had me a little teary eyed. Then the end came, but it was not the true end. We still had an upbeat MailChimp ad, read by the same podcaster who just seconds ago had us all in tears.

It was one of the most drastic shifts of emotional voice I can remember and it had me rolling my eyes with bewilderment.

You don’t do this. You don’t play the heart strings of your audience and then shove an ad down their throat while they are in the moment. You don’t end Schindler’s List with a Pepsi ad.

The producers of this show are professionals. They are listening to these audio cuts many, many times over, but I suspect they aren’t doing it with the Mailchimp ads weaved in. Maybe they should.

The lesson here, once again is empathy. We need to constantly work to put ourselves in the shoes of our audience. If you have something important or emotional to share with your audience, you don’t weave it into your revenue system. I totally accept the need to use ads for some systems but if you must show ads, maybe for a show with an arc like this you show an extra one in the beginning so you can end clean? Doing it like this just seems emotionally tone deaf for me.

Farewell Edge Cases

Cue the Journey song, Edge Cases is ending.

Edge Cases was a podcast hosted by long time Apple developers Andrew Pontious and Wolf Rentzsch. Surprising unlike many other podcasts hosted by Apple developers, Edge Cases actually embraced the code, doing weekly non-topical coverage of coding concepts, practices and history. The show ends after 128 episodes and will be missed.

I’ve been following Wolf since the MacHack days and Andrew since the blogging boom of the early 2000s. Both are incredibly insightful and genuine. I want to thank them for putting on such a great show. The dedication it takes to run a regularly published podcast is no small feat and it was appreciated. I wish them well with their future projects.

If you haven’t listened to the Edge Cases show before I encourage you to browse the archives and give it a try. The content is timeless.

Philly Craftsmanship

Software as Craft Philadelphia

A community of professionals dedicated to well-crafted software

Was very happy to attend the inaugural meeting of this group last week. Was a great mix of discussion and hands-on coding/pairing. Thanks to Promptworks for hosting.

During the discussions, the Software Craftsmanship North America conference (as well as its manifesto) were mentioned. You can find a bunch of the conference videos on the eighthlight vimeo channel. Seems like pretty interesting stuff.

In related news (since I think all hosts were in attendance at said meeting), I want to give a plug to the podcast Turing-Incomplete podcast. Finally starting to catch up on this Philly showcase of talent and really enjoying the discussions. Keep up the good work!

Podcast Idea

A podcast idea…

Introducing Merge Conflicts a Cocoa focused debate podcast where people argue for or against different systems / programming patterns. There is a central, ever repeating host who moderates the debate and two guests who argue for either side. Some show ideas include:

  • Core Data vs. Custom SQL
  • Storyboards vs. XIBs
  • Git vs. Mercurial
  • Homebrew vs. MacPorts
  • CocoaPods vs. Manual Code Sharing
  • AppCode vs. Xcode
  • Code generators (like mogenerator) Love Them vs Hate Them
  • TestFlight vs. HockeyApp
  • Kiwi vs. XCTests
  • Retain vs. Release
  • And so on…

Thoughts? Let me know via email or the twitters @zorn.

Core Intuition

Core Intuition Logo

Core Intuition is a podcast about the indie software business. It has a strong focus on Mac and iOS development, including the vibrant community that surrounds it. Hosted by two long-standing Mac developers — Daniel Jalkut and Manton Reece — Core Intuition releases new episodes weekly. Each episode averages about 30 minutes of discussion.

As a old Mac developer myself, I’ve been following both Daniel and Manton for many years now and have been fortunate enough to meet them both at various developer conferences. I’ve always respected their opinions about software development and the Apple ecosystem, so when I heard they started their own podcast, I immediately subscribed.

When they started, Daniel and Manton had phases of regular releases and then periods of inactivity. These days, things at Core Intuition are stronger than ever and weekly releases are the norm. There’s even some sponsorship, which adds extra incentive to hook up the microphones week-to-week.

The team structures the show around popular news threads, yet tends to run off into tangents about personal stories and struggles. Ultimately, these tangents are what I enjoy the most, especially since I get to hear about how these two work through the problems that many self-employed people run into, especially when trying to balance life and shipping code.

For a part-time, two man show, the audio quality is impressive and comparable to many other network podcasts that I hear.

Core Intuition is a great podcast for anyone who works, or is interested in working, in the software development world. The thirty minute episode format makes it easy to squeeze the podcast into the drive home or make it a short diversion during lunch.

Daniel and Manton, thanks for the great content and keep up the good work.