Google Ad Numbers Don't Add Up
I tried to run some Google Ads but can’t reconcile the numbers. I’ve been duped!
- I work as a consultant.
- I do a lot of iOS development, some Elixir, some teaching, etc.
- Trying out a new productized service angle:
- Developer-focused User Reviews for $99
- Spent about a day working on a landing page and demo video.
- Marketing so far: Release-day social post and the blog header.
- Figured I’d try some Google Ads.
- Initial take on the Google Ad UI: Much better for a person starting out.
- Ran my ads for about a week.
- The numbers don’t ad up in my eyes.
- I paid Google for 222 clicks but can only reconcile 77 of them.
- I asked for delivery to United States only and they did not seem to honor that.
- Turned off the ad campaign for now.