Google Ad Numbers Don't Add Up
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I tried to run some Google Ads but can’t reconcile the numbers. I’ve been duped!
Video Notes
- I work as a consultant.
- I do a lot of iOS development, some Elixir, some teaching, etc.
- Trying out a new productized service angle:
- Developer-focused User Reviews for $99
- Spent about a day working on a landing page and demo video.
- Marketing so far: Release-day social post and the blog header.
- Figured I’d try some Google Ads.
- Initial take on the Google Ad UI: Much better for a person starting out.
- Ran my ads for about a week.
- The numbers don’t ad up in my eyes.
- I paid Google for 222 clicks but can only reconcile 77 of them.
- I asked for delivery to United States only and they did not seem to honor that.
- Turned off the ad campaign for now.
About the Author. Mike Zornek is a developer and teacher focusing on product design and development with a heavy focus on Elixir and LiveView. In between his projects, Mike helps other teams through consulting. During off hours, he enjoyed watching Phillies baseball and playing relaxing video games.
Hopefully, you found interest in my scribbles. If you have commentary or a response, I'd love to hear it.